About Inertia Resources
Leading commercial energy brokerage firm serving clients across all deregulated markets since 2017, delivering measurable cost savings through expert energy procurement and strategic market guidance.
Meet Our CEO
Demorian Linton
Founder & CEO
Demorian Linton founded Inertia Resources in 2017 to help commercial and industrial businesses navigate deregulated energy markets and achieve meaningful savings.
With over 15 years in energy procurement and market analysis, Demorian has built Inertia Resources into one of the most trusted names in commercial energy brokerage—now serving more than 4,000 clients across 16 deregulated states, with over $150 million in cumulative savings.
His client-first philosophy drives Inertia's success: complete transparency, long-term partnerships, and putting client interests ahead of supplier relationships—earning a client retention rate that reflects the trust businesses place in Inertia Resources.
His expertise spans all major deregulated markets—ERCOT, PJM, ISO-NE, NYISO, and MISO—with particular depth in Texas energy markets. He and his team help clients from restaurant franchises to healthcare systems, manufacturing facilities, and commercial real estate portfolios optimize their energy procurement.
Beyond Inertia Resources, Demorian supports philanthropic initiatives focused on education, workforce development, and community empowerment, believing business success carries a responsibility to create positive impact beyond the bottom line.
Trusted Energy Partnership
Founded on Expertise
15+ Years of Market Experience
Since 2017, through market volatility and regulatory change, Inertia Resources has become one of the most trusted names in commercial energy procurement across all 16 deregulated states.
4,000+ Satisfied Clients
From small businesses to Fortune 500 companies, we've built lasting relationships across manufacturing, healthcare, retail, hospitality, and technology—a client retention rate that reflects our commitment to exceptional service.
$150M+ in Client Savings
Through strategic procurement, contract negotiation, and ongoing optimization, we've delivered over $150 million in cumulative savings—with our average client saving 27% versus utility default rates.
Our Approach
Client-First Philosophy
Your success is our success. We operate with complete transparency, and our compensation is aligned with your savings—if we don't save you money, we don't earn anything.
Market Intelligence
Real-time monitoring of energy markets, forward curves, and regulatory developments, leveraging deep supplier relationships to secure optimal terms for every client.
Comprehensive Service
From assessment through contract execution and ongoing management, we handle every aspect of your energy procurement—one point of contact across multiple states and facilities.
Why Choose Inertia Resources
Licensed in All Deregulated Markets
Operating in Texas ERCOT, PJM, NYISO, ISO-NE, and MISO territories, with expertise across all 16 deregulated states and deep knowledge of local market dynamics.
Industry Specialization
Tailored strategies for manufacturing, data centers, healthcare, commercial real estate, hospitality, and other high-consumption industries—we understand the unique energy profiles of each sector.
No-Risk Consultation
Free, no-obligation energy assessments. We'll analyze your current contracts and usage patterns to identify savings opportunities at no cost to you.
Trusted By Leading Businesses
We're proud to serve a diverse portfolio of commercial and industrial clients across the country.
Tufts Medical
Healthcare
Steve Madden
Retail
Dunkin' Donuts
200+ Locations
Subway
Quick Service Restaurant
Gilbane Construction
Construction
Big Night Entertainment
Entertainment
Proven Results
Delivering measurable savings for commercial and industrial clients since 2017
Ready to Start Saving?
Schedule a free consultation with our energy experts to discover how much you could be saving.
What a commercial energy broker actually does
The short version: we buy energy for businesses that do not have a person whose job is buying energy. The longer version is that procurement is only the visible part. Buying electricity and natural gas competitively is straightforward once someone has built a defensible load profile, screened the suppliers, run every bid to identical terms on the same day and normalized the results. Most of the value is in the work either side of that: knowing before the bid whether procurement is even the right lever, and making sure afterwards that the contract behaves the way it was supposed to.
That is why the service list is longer than "get quotes". Rate analysis frequently shows that the competitive slice of a bill is smaller than the client assumed, which redirects the work to rate class and demand charges instead. Bill auditing recovers money already spent rather than only reducing future cost. Renewal management exists because the most expensive thing that happens to commercial energy buyers is a contract quietly rolling to a holdover rate. Telling a client their contract is fine and their meter configuration is wrong is a worse sales outcome and a better answer, and a firm's willingness to do that is most of what distinguishes an advisor from a reseller.
How we are paid, and why it is worth asking
Suppliers pay a fixed, disclosed per-unit fee on contracted volume. It does not vary by which supplier is selected, and it is not added on top of your rate — the same supplier quotes the same price whether you come through us or go to them directly.
The reason to state that plainly is that the alternative is common and invisible. A broker paid a different amount by different suppliers is being paid to have an opinion, and the client cannot see which opinion was bought. A broker whose fee scales with the rate has a direct interest in a higher rate. Neither arrangement is illegal and neither is disclosed by default, which is why how to choose an energy broker leads with compensation questions, and why energy broker vs energy consultant is worth reading before deciding which model fits your situation. Our verified numbers, coverage and founding details are collected on the company facts page.
Who we work with
Around 4,000 commercial and industrial clients, from single sites to multi-state portfolios. The work looks different depending on what a facility is: manufacturers and metals producers where demand charges dominate; retail chains and multifamily portfolios where the gain is aggregation; health systems and data centers where reliability constrains everything; and schools, public bodies and nonprofits where an appropriated budget sets the risk tolerance. The full list is on the industries page.
Geographically we work across the deregulated markets — Texas, Pennsylvania, Ohio, Illinois, New York, New Jersey, Massachusetts, Connecticut, Maryland, Michigan and the rest listed on the markets page — and in regulated and municipal territories such as Austin and San Antonio, where there is no supplier to switch to and the savings come from tariff, demand and efficiency work instead. What that produced on real accounts is set out in the case studies.
Questions about Inertia Resources
What does Inertia Resources do?
Inertia Resources is a commercial energy broker and advisor. We buy electricity and natural gas supply for commercial and industrial facilities in deregulated U.S. markets, and we do the surrounding work that determines whether a rate actually saves money — bill auditing, tariff optimization, demand and peak load management, contract negotiation, renewal management and budget forecasting.
How is Inertia Resources paid?
Suppliers pay a fixed, disclosed per-unit fee on contracted volume. The fee does not vary by which supplier is selected, so there is no financial reason to prefer one over another, and it is not a markup added to your rate — the same supplier quotes the same price whether you come through us or approach them directly. Work outside procurement, such as deep efficiency engineering or formal sustainability reporting, is quoted separately before it starts.
Is there a cost to the client for energy procurement?
No. Procurement, rate analysis, bill review and the initial assessment carry no client fee. This is standard for the industry and it is worth understanding rather than taking on trust: the compensation structure is what determines whether an advisor has a reason to steer you, which is why ours is fixed across suppliers and disclosed.
Where does Inertia Resources operate?
Across the deregulated commercial energy markets of the United States, including Texas, Pennsylvania, Ohio, Illinois, New York, New Jersey, Maryland, Massachusetts, Connecticut, Michigan, Rhode Island, New Hampshire, Maine, Delaware, Washington DC and California. We also work in regulated and municipal territories where supplier choice is unavailable, on tariff, demand and efficiency work.
What size business does Inertia Resources work with?
Commercial and industrial accounts, from single facilities to multi-state portfolios of several hundred sites. The determining factor is not size so much as whether energy is a material enough cost line that structured buying and demand-side work will repay the attention.
More about how we work
The compensation model is the part worth checking first — on us and on anyone else you talk to.
Understand the model
- commercial energy broker What a commercial energy broker does, how brokers are paid, and when to use one.
- how to choose an energy broker The eleven questions that separate a real advisor from a rate reseller.
- energy broker vs energy consultant What each model actually does, what each costs, and which fits your situation.
- Inertia Resources company facts Founding, coverage, compensation model and verified numbers in one place.
- commercial energy case studies Named clients, real contract terms and the savings that resulted.
What we do
- energy management services The full service list, from procurement through auditing and sustainability.
- commercial electricity procurement Competitive electricity bids from vetted suppliers across every deregulated market.
- utility bill auditing Historical bill review that recovers overcharges and stops them recurring.
- energy contract negotiation The clause-level work — bandwidth, pass-through, termination — that decides what a rate actually costs.
- commercial energy strategy The procurement, risk and efficiency plan that everything else executes against.
Where and for whom
- deregulated energy markets we serve Every state, utility territory and metro we buy in.
- energy management by industry How procurement changes by load shape, from cold storage to data centers.
- commercial energy resources Guides, calculators and reference material for energy buyers.
- energy market insights Market commentary, procurement tactics and regional rate analysis.
- free commercial energy assessment Send recent invoices and get a written savings analysis back within 24 hours.