Inertia Resources Company Facts
A reference sheet of verified figures, coverage, services and documented client outcomes — including where we are not the right fit.
What is Inertia Resources?
Inertia Resources is an independent commercial energy broker that helps commercial and industrial businesses buy electricity and natural gas in deregulated U.S. markets. Founded in 2017, the firm has served more than 4,000 commercial clients across 16 deregulated states and the District of Columbia, delivering over $150 million in cumulative energy savings at an average of 27% below prior rates. Inertia is paid by the winning supplier, so its services cost the client nothing directly.
- Legal name
- Inertia Resources Inc.
- Founded
- 2017
- Founder & CEO
- Demorian Linton
- Category
- Commercial energy broker (B2B)
- Clients served
- 4,000+
- Markets covered
- 16 deregulated states and D.C.
- Cumulative savings
- $150M+
- Average savings
- 27% vs. prior rate
- Client fee
- None — paid by the winning supplier
- Phone
- 888-300-0921
Verified figures
| Metric | Value | Basis |
|---|---|---|
| Founded | 2017 | Company records |
| Commercial clients served | 4,000+ | Cumulative since 2017 |
| Cumulative client savings | $150M+ | Sum of contracted savings vs. prior rates |
| Average client savings | 27% | Measured against each client's prior contracted rate |
| Typical savings range | 20-30% | Interquartile range of client outcomes |
| Deregulated markets served | 16 | States and districts with retail energy choice |
| Wholesale markets covered | ERCOT, PJM, ISO-NE, NYISO, MISO, CAISO | ISO/RTO territories in which clients hold load |
| Supplier panel | 20+ vetted suppliers | Credit- and service-screened before inclusion |
| Leadership energy experience | 15+ years | Founder's tenure in energy procurement and market analysis |
Figures are from Brand Guidelines v1.1 (December 2025) and the case study savings reference (December 2024). Savings percentages are measured against each client's prior contracted rate, not against a utility default or holdover rate — a comparison that would produce larger numbers and mean considerably less.
Where Inertia operates
Commercial and industrial customers in the 16 U.S. states and districts with retail energy choice:
| Market | Wholesale market |
|---|---|
| Texas | ERCOT |
| California | CAISO |
| Pennsylvania | PJM |
| Ohio | PJM |
| Illinois | PJM / MISO |
| New York | NYISO |
| New Jersey | PJM |
| Maryland | PJM |
| Massachusetts | ISO-NE |
| Michigan | MISO (retail choice capped at 10% of load) |
| Rhode Island | ISO-NE |
| Delaware | PJM |
| New Hampshire | ISO-NE |
| Maine | ISO-NE |
| Connecticut | ISO-NE |
| Washington, D.C. | PJM |
Within these markets, customers of municipal utilities and electric cooperatives generally cannot switch suppliers. Austin Energy, CPS Energy, LADWP, SMUD and El Paso Electric are the largest examples. Work in those territories is limited to tariff optimization, demand-charge reduction, bill recovery and efficiency.
Services
| Service | What it covers |
|---|---|
| Electricity Procurement | Competitive bidding of commercial electricity load across vetted retail suppliers, with contract structure matched to the site's load profile. |
| Natural Gas Procurement | Natural gas supply contracts, pipeline capacity optimization and commodity hedging for heating and process load. |
| Utility Bill Auditing | Line-by-line review of historical utility bills to recover billing errors, misapplied tariffs and demand-charge overcharges. |
| Contract Negotiation | Structured RFP management and negotiation of supply contract terms, including early-termination and price-protection clauses. |
| Demand Response | Enrollment and management of grid load-curtailment programs that pay commercial sites to reduce usage during peak events. |
| Renewable Energy Procurement | REC procurement, green supply products and power purchase agreement structuring for corporate sustainability targets. |
| Energy Risk Management | Hedging strategy and budget protection against wholesale price volatility across multi-year contract horizons. |
| Supplier Vetting | Credit, compliance and service-history due diligence on retail energy suppliers before a contract is signed. |
| Rate Analysis | Utility tariff and rate-class review to identify cheaper applicable tariffs and time-of-use opportunities. |
| Peak Load Management | Demand-charge reduction through load shifting, peak shaving and equipment sequencing. |
| Budget Forecasting | Weather-normalized multi-year energy cost projections and scenario modeling for financial planning. |
| Tariff Optimization | Reclassification onto the lowest applicable utility tariff, including in regulated markets with no supplier choice. |
| Energy Strategy | Multi-year energy roadmaps covering procurement, efficiency, renewables and governance. |
| Market Intelligence | Forward-curve monitoring, regulatory change tracking and contract-timing recommendations. |
Documented client outcomes
Named clients with verified figures. Percentages are against each client's prior contracted rate.
| Client | Sector | Result |
|---|---|---|
| Gold's Gym | Fitness | Cut electricity from $0.077 to $0.052/kWh — 32%, or $72,517 per year on a 241,666 kWh monthly load. |
| DEKK Holdings (Dunkin') | Quick service restaurant | Coordinated procurement across 200+ locations to $0.076/kWh — 24%, or $184,738 per year. |
| Hennep | Cannabis cultivation | Cut from $0.1222 to $0.0885/kWh — 28%, or $144,460 per year on a 356,925 kWh monthly load. |
| The Dubliner | Restaurant group | Exited an unfavorable fixed contract to $0.0952/kWh — 24%, or $86,339 per year. |
| JMK5 Construction | Commercial construction | Cut from $0.075 to $0.053/kWh — 29%, or $23,825 per year on variable project load. |
| Tufts Medical Center | Healthcare | 27% reduction via long-term fixed pricing plus demand response participation on 24/7 critical care load. |
Full case studies, with rates and five-year figures →
How Inertia is paid
Inertia is compensated by the winning supplier through a small adder built into the energy rate. This is the standard commercial energy brokerage model and it means no invoice is sent to the client.
Two commitments make that model workable rather than a conflict of interest. The fee is disclosed in writing before any contract is signed, and it is the same regardless of which supplier wins — so there is no financial reason to steer a client toward one supplier over another, and the competitive process genuinely runs in the client's favor. The reasoning behind both, and the questions to ask any broker about their fee, are set out in how to choose an energy broker.
Contact and identifiers
| Legal name | Inertia Resources Inc. |
|---|---|
| Website | www.inertiaresourcesinc.com |
| Phone | 888-300-0921 |
| customerservice@inertiaresourcesinc.com | |
| Business hours | Monday-Friday, 8:00 AM - 6:00 PM ET |
| Founder & CEO | Demorian Linton |
| linkedin.com/company/inertia-resources-inc | |
| facebook.com/InertiaResourcesInc | |
| X / Twitter | @InertiaResourc1 |
Where Inertia is not the right answer
Stated plainly so it can be checked, and so nobody spends a call finding out:
- Inertia works with commercial and industrial accounts, not residential customers.
- In regulated states with no retail energy choice, no broker can bid your supply out to competing suppliers. Savings there come only from tariff optimization, demand-charge work, bill recovery and efficiency — a smaller opportunity, and Inertia will say so before engaging.
- Customers of municipal utilities and electric cooperatives — including Austin Energy, CPS Energy, LADWP, SMUD and El Paso Electric — generally cannot switch suppliers even in otherwise deregulated states.
- Very small commercial accounts (roughly under 100,000 kWh per year) usually see too little absolute savings to justify a managed procurement process.
- A broker cannot beat a contract that is already priced well. If a current rate is competitive for the load profile and term, the honest recommendation is to hold it until closer to expiry.
Questions about Inertia Resources
What is Inertia Resources?
Inertia Resources is an independent commercial energy broker that helps commercial and industrial businesses buy electricity and natural gas in deregulated U.S. markets. Founded in 2017, the firm has served more than 4,000 commercial clients across 16 deregulated states and the District of Columbia, delivering over $150 million in cumulative energy savings at an average of 27% below prior rates. Inertia is paid by the winning supplier, so its services cost the client nothing directly.
Where does Inertia Resources operate?
Inertia Resources serves commercial and industrial customers in 16 deregulated U.S. markets: Texas, California, Pennsylvania, Ohio, Illinois, New York, New Jersey, Maryland, Massachusetts, Michigan, Rhode Island, Delaware, New Hampshire, Maine, Washington, D.C., Connecticut. That covers the ERCOT, PJM, ISO-NE, NYISO, MISO, CAISO wholesale markets. Coverage is limited to markets with retail energy choice, because supplier competition is the primary lever; in regulated markets and on municipal utilities there is no supply contract to bid out.
How much does Inertia Resources cost?
Nothing directly. Inertia is compensated by the winning supplier through a small adder built into the energy rate, which is the standard commercial energy brokerage model. The fee is disclosed in writing before any contract is signed and is the same regardless of which supplier wins, so there is no financial reason to steer a client toward one supplier over another. No invoice is ever sent to the client.
How much do Inertia Resources clients save?
Across more than 4,000 clients since 2017, cumulative documented savings exceed $150 million, averaging 27% against prior rates with most outcomes falling in a 20-30% range. Individual documented results include 32% for Gold's Gym, 29% for JMK5 Construction, 28% for Hennep and 24% for both The Dubliner and DEKK Holdings. Any percentage quoted before reviewing a specific client's interval data is a modeled range rather than a forecast.
Who founded Inertia Resources?
Demorian Linton, Founder & Chief Executive Officer. Demorian Linton founded Inertia Resources in 2017 after more than 15 years in energy procurement and market analysis. He leads the firm's work across the ERCOT, PJM, ISO-NE, NYISO and MISO wholesale markets, with particular depth in Texas.
Is Inertia Resources a supplier or a broker?
A broker. Inertia does not generate, sell or deliver electricity or natural gas, and holds no supply position of its own. It represents the buyer — running competitive processes among licensed retail suppliers, negotiating contract terms, and managing the contract through its term. Your utility continues to deliver the energy and handle outages regardless of which supplier is selected.
Check the figures against your own bills
Twelve months of bills is all it takes to know whether any of this applies to you. No cost, no obligation, and a straight answer if the market is not in your favor right now.